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Blog Posts (54)
- Netherlands Semiconductor Week
The Netherlands Office in Taiwan held a press conference on behalf of the government at the Netherlands at its Pavilion of SEMICON Taiwan 2023 to strengthen the close relationship between the Netherlands and Taiwan in the semiconductor industry and increase business cooperation opportunities. The event lasted for a week, and for the first time, the Dutch Minister of Economic Affairs led the Dutch National Semicon Team (Team Semicon NL), consisting of nearly 50 representatives from industry, government, academia and ecosystem partners of the semiconductor industry as well as nine Dutch industry-university-research innovation institutes jointly demonstrated a complete and powerful Dutch semiconductor supply chain. The Netherlands exerts every effort in promoting scientific and technological research and development, industrial upgrading, and promoting international cooperation in the fields of innovation, technology and science among industry, government, academia and research. The solid scientific research foundation is built on a sound education system. In order to take the lead and actively promote the competitiveness and autonomy of domestic semiconductor research and development, Dutch companies work closely with universities and technical research institutions to form a strong research and development center.
- 2022 VEDA Group Sustainability Report is officially published!
2022 Yide Group Sustainability Report is officially published! The Yide Group published the 2022 Corporate Sustainability Report with "Inheriting the Etiquette and Encouraging Benevolence" as its main theme, hoping to convey Yide's value of always maintaining integrity between people, as well as the spirit of continuous innovation and growth. The latest report for 2022, click here to view previous reports>>>
- Blueair Influencer Collaboration
Collaborated with the well-known influencer "見習網美小吳, an KOL," increasing the brand's exposure opportunities on social media. By integrating the influencer's unique characteristics, it created an impression and likeability among the influencer's fans that exceeded a typical product placement. Collaborated with the famous actress Mandy Wei (魏蔓), using a situational drama approach to highlight the indispensable importance of the brand's products in everyday life. Simultaneously, Mandy Wei's personal experience with allergies was utilized to communicate the product's capabilities, resonating with the potential target audience.
Other Pages (21)
- 頤德國際 VEDA | 最懂永續溝通的ESG公關顧問團隊
Profound knowledge of the essence of sustainability, experienced and professional. The professional communications team with the best knowledge of sustainability Veda International Group assists clients in planning and executing a full range of professional communications and engagement programs, including branding, public relations, marketing, social media, large-scale (mega) events, ESG strategy consultation, sustainability reporting, carbon issue management, social impact assessment, etc. VEDA Group ESG Report Wins the ‘Platinum Award’” The only Platinum Award-winning company in the public relations communication and sustainability consulting services industry For many years, VEDA Group has been deeply involved in the dual fields of sustainability knowledge and public relations communication, providing solid and stable support to businesses and clients in an era of information overload and social change. This year’s award-winning report clearly presents Yide International’s remarkable achievements in the three major areas of environment, society, and governance. Through professional services and sincerity starting from within, we hope to help clients implement more meaningful and effective sustainable values in communication and sustainability strategies and operations. 頤德事業群 VEDA GROUP Years of experience 30+ Years Team size 60+ Employees Cumulative customers 350+ Clients Business achievements 1st & ONLY TCSA CSR TOP 50 Award in SME Certification passed 1st ISO20121 PR Agency In Taiwan Veda International Group established the very first Chinese intelligence and information convergence platform dedicated to sustainability in 2013. The platform delivers the latest international sustainability knowledge and information, including annual ESG information analyses and compilations of the enterprises/organizations in Taiwan and leading corporates of the Asia-Pacific. CSRone is now a globally recognized and valued Chinese sustainability intelligence platform. Complemented with art as an interface and aesthetics as connotation, Gita.Art was founded to cover artists, arts, products, stories, events, etc. resembling the essence of sustainability. The word gita, meaning “chanted” or “praised in song” in Sanskrit, also signifies the ideals of this online platform. Genuity and benevolence is essential when speaking about sustainability, but aesthetics is the key factor that allows sustainability to blend into one’s daily life. OUR SERVICES OUR SERVICES Public Relations Brand communication strategy planning Crisis monitoring and management Planning and execution of brand and marketing activities Corporate image management Case story and video production Stakeholder communication and engagement More Sustainability Consulting Development of a sustainability strategy blueprint Establishment and implementation of ESG KPIs / Impact assessment Net-zero strategy planning / Identification of natural climate change Sustainability reporting writing and coaching Carbon asset management / Greenhouse gas inventory Establishment of organizational sustainability management mechanisms / Education, training, and personnel empowerment Stakeholder identification and engagement strategy More Sustainable Communication Planning of sustainability communication main axis and blueprint Stakeholder communication & engagement strategy Guidance for sustainability awards and ratings CSR project planning and execution Social impact assessment and implementation Establishment and training of spokesperson systems under the ESG trend More Digital Marketing Market analysis Brand strategy planning Social media operation KOL/KOC matchmaking and collaboration execution Social media communication courses and seminars SEO and effective digital advertising More International Conferences and Events Event theme, agenda, and content development Venue suggestion, planning and design Speaker/moderator invitation and reception Participant recruitment and ticketing Live broadcast and interactive arrangemen Media program and publicity More
- Executive & Teams | 頤德國際-永續ESG公關顧問公司
Sustainability Consultation Executive & Teams Chairman Tsai Ming-Shun Co-founder and Chairman of VEDA International Group. Lead the company's vision and development strategy. In practice, he is mainly responsible for maintaining organizational culture, business model innovation, human resource development and financial management. President & CEO Gennie Yen Current position: President of VEDA International and Founder of CSRone Intelligence Platform Co-chair of ECCT Sustainability & Community Engagement Board Director of Taiwan Impact Investment Association Board Director of BCSD Taiwan Vision and Mission: Integrating communication and sustainable expertise to help corporates and organizations realize their communication and engagement goals in public relations & sustainability and expect to establish benchmarks for knowledge service in Taiwan & Asia Pacific. Vice President Felix Yen Felix owns a bachelor’s degree in journalism from Chinese Culture University and an EMBA from Ming Chuan University, Taiwan. Having worked over decades, Felix is comfortable in any role from PR and PA Consultant to Marketing Specialist to Top Sales Management Consultant with his specialization in developing sales and marketing strategies based on his in-depth experience in the field. Possess practical experience in public relations crisis management, cross-industry resource integration, business negotiation and overseas business development. He is also a lecturer in business management and international etiquette industry. WORK EXPERIENCE AND AWARDS President, The American State Offices Association (ASOA), Taiwan Director, Guam Taiwan Office, Taiwan Executive Board, Discover America Committee Standing Supervisor, Taiwan Eastbound Alliance-Landing America (TEALA) Adjunct Lecturer, Chien Hsin University of Science and Technology, Taiwan. MOSAIC Taiwan 2024 Sales and Marketing Director of the Wireless communication device design and manufacture (Unication), Taiwan General Manager, Hung-Kuo Elephants Basketball Team, Taiwan Spokesperson and Public Relations Director, Hung-Kuo Group, Taiwan Marketing Director, Caesar Park Hotel Chain, Taiwan General Manager, Palau Resort Development Project, Taiwan Cabin Chief, China Airlines and Mandarin Airlines, Taiwan Vice President of Operations Tino Chen Graduated from De Montfort University, UK, majoring in Corporate Governance & CSR Graduated from the Institute of Cooperative Economics, Feng Chia University, Taiwan, with a dual master's degree. Tino leads the team to provide guidance to companies on writing sustainability reporting and strategy planning and combine resources such as I-D International Public Relations Services and other CSR solution units to provide companies with a full range of CSR services for overall strategy and execution. Every year, companies that receive CSR report guidance receive excellent awards and opportunities for annual CSR performance reviews, helping companies implement CSR in all operating departments and enhancing the sustainable value of Taiwanese companies. He is also the person in charge of the CSRone platform. Vice President Paul Lin Graduated from National Sun Yat-sen University's Institute of Mainland China Studies With more than 25 years of rich public relations experience, he is a member of the Public Relations Association of America (PRSA), the International Business Communication Association (IABC), and the International Public Relations Association of Taiwan (TIPRA). He is good at corporate public relations strategy, brand public relations strategy, CSR corporate social responsibility communication strategy, public affairs communication management, issue management, and crisis management. He has served as a public relations consultant for many world-renowned companies and non-profit organizations. He also served as a public relations lecturer at the Extension Education Center of Dayeh University and Shih Chien University, and the CEO of the Taipei Cultural Exploration Association. He also assisted in the promotion of the Water Flower Garden Organic Farmers Market and community-supported agriculture. Senior Director Peter Teng Graduated from the Institute of Sociology of Soochow University, he has been engaged in public relations consulting services for more than 23 years and has extensive experience in high-tech industry communication strategies, crisis management, media communication and issue management. We provide marketing and public relations consulting and advisory services on corporate brands and products/services to clients in the information and communications technology, real estate, self-driving car, public sector and start-up companies. In addition, it took on the task of digital transformation of Veda International, established project management and media disclosure analysis systems, and took the lead in the industry to assist companies in implementing mobile office. In 2015, it upgraded the project management system to the MPR public relations operation system, and introduced Microsoft 365 cloud services in 2018, allowing all operations of the company's colleagues to be completed in the cloud. Director/Head of APAC Business Strategy & Development Richard Chen He holds a Master's degree in Management and Organizational Innovation from Queen Mary College, University of London and a Certificate in Business Sustainability Management from the University of Cambridge. While in the UK, he worked in the marketing and financial industries and has cross-disciplinary experience. With over 9 years of experience in sustainable strategic planning, he has served clients including foreign and local companies in industries ranging from technology, finance, energy, healthcare to retail. He has considerable practical experience in sustainability strategic planning, international sustainability trends, sustainability reporting, and providing a full range of sustainability services for corporate overall strategy and implementation. He has been invited to share his experience at large international sustainability forums, universities and colleges in Taiwan, and as a lecturer in sustainability management training courses. Senior Director Madeline Su Madeline Su has more than 27 years of rich experience in public relations and marketing, covering catering, tourism, sports, as well as technology industries such as financial technology, e-commerce, semiconductors, and cybersecurity. He has assisted many international brands and organizations such as Adobe, Apple, Arm, Coca Cola, Fintech Innovation Park, Green Dining Guide, Guam Tourism Bureau, HP, MSN and Trend Micro in public relations strategy planning, news topic development and media communication, crisis management, CSR event planning, social marketing and large-scale event design and execution in Taiwan.
- ESG | 頤德國際-永續ESG公關顧問公司
頤德 ESG 永續治理 幸福職場 Creating Impact Green Vision 報告書下載 Stakeholder Feedback Sustainability Consultation Accept the gift As the VEDA Group enters its 31th year, this year, it uses "Inheriting the Gift and Enlightening the Benevolent" as the theme of sustainable ESG communication, hoping to convey VEDA value of always maintaining integrity between people, as well as the spirit of continuous innovation and growth. Sustainable Performance 14.1% Proportion of green electricity purchased Total electricity consumption in the year 1,541 Kg Mobile office reduced Carbon Dioxide Equivalent 237 ppl Accumulated Training of Researchers in the Sustainability Report Analysis Project 12.9 hr Annual average hours of learning in employees 400 ppl Total Number of Participants in 9th International Conference on Trends of Sustainability VEDA ESG Manifesto Chairman Tsai Ming-hoon When we experience the multifaceted impacts brought by extreme adverse climate conditions, have we realized something? Why has nature begun to be increasingly harsh on humans? As we constantly exhaust our minds to create more wealth, comfort, and material civilization, have we thought about “why is this Earth that humans rely on for life angry?” Some people shout out that we need to take remedial measures to “save the Earth.” In fact, the Earth that has existed for over 4.6 billion years operates according to a set of rules similar to most galaxies; appropriate species appear or disappear at the right time. Humans are just lodgers on Earth under an appropriate opportunity point. However, most humans have not appreciated our role; as passersby of the Earth, what rules should we follow so that we can play the role of competent lodgers instead of plunderers..... Read more General Manager Yan Defen As Clear as a Mirror: New Horizons in Sustainability Reporting. When the world is in turmoil and markets are in constant flux with risks coming wave after wave, it is also possible to see great opportunities. For corporate organizations, the process of compiling sustainability reports is an excellent opportunity to sort through complex contexts. “A mirror reflects the form; past events inform the present.” Performance and shortcomings of the past year are presented orderly in words and charts within the sustainability report—information compiled from various departments outlines the overall picture based on environmental, social, and governance aspects according to international frameworks. It reveals myths and blind spots or inspires foresight and vision that allows us to reorganize our pace..... Read more Sustainability Leader Chen Hou-ju Many companies believe that in recent years, the global sustainability trend has surged like a powerful tidal wave. It continuously impacts various fields, transitioning from advocacy, expectations, and requirements to regulations. Gradually, voluntary bonus systems have given way to mandatory penalty oversight. For companies that have prepared for over a decade, this transition seems manageable. However, enterprises pressured by government regulations and customer orders find themselves gasping for breath. The key lies in whether they grasp trends and knowledge, foreseeing the future and preparing in advance. Corporate sustainability has shifted from creating competitiveness to enhancing survival. Those who don’t act now will fall behind. Natural selection will eliminate those who can’t keep up. This is an unchanging truth of nature..... Read more