Sustainability Consultation
Executive & Teams
Chairman
Tsai Ming-Shun
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Co-founder and Chairman of VEDA International Group.
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Lead the company's vision and development strategy.
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In practice, he is mainly responsible for maintaining organizational culture, business model innovation, human resource development and financial management.
President & CEO
Gennie Yen
Current position:
President of VEDA International and Founder of CSRone Intelligence Platform
Co-chair of ECCT Sustainability & Community Engagement
Board Director of Taiwan Impact Investment Association
Board Director of BCSD Taiwan
Vision and Mission:
Integrating communication and sustainable expertise to help corporates and organizations realize their communication and engagement goals in public relations & sustainability and expect to establish benchmarks for knowledge service in Taiwan & Asia Pacific.
Vice President
Felix Yen
Felix owns a bachelor’s degree in journalism from Chinese Culture University and an EMBA from Ming Chuan University, Taiwan.
Having worked over decades, Felix is comfortable in any role from PR and PA Consultant to Marketing Specialist to Top Sales Management Consultant with his specialization in developing sales and marketing strategies based on his in-depth experience in the field.
Possess practical experience in public relations crisis management, cross-industry resource integration, business negotiation and overseas business development. He is also a lecturer in business management and international etiquette industry.
WORK EXPERIENCE AND AWARDS
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President, The American State Offices Association (ASOA), Taiwan
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Director, Guam Taiwan Office, Taiwan
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Executive Board, Discover America Committee
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Standing Supervisor, Taiwan Eastbound Alliance-Landing America (TEALA)
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Adjunct Lecturer, Chien Hsin University of Science and Technology, Taiwan. MOSAIC Taiwan 2024
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Sales and Marketing Director of the Wireless communication device design and manufacture (Unication), Taiwan
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General Manager, Hung-Kuo Elephants Basketball Team, Taiwan
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Spokesperson and Public Relations Director, Hung-Kuo Group, Taiwan
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Marketing Director, Caesar Park Hotel Chain, Taiwan
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General Manager, Palau Resort Development Project, Taiwan
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Cabin Chief, China Airlines and Mandarin Airlines, Taiwan
Vice President of Operations
Tino Chen
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Graduated from De Montfort University, UK, majoring in Corporate Governance & CSR
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Graduated from the Institute of Cooperative Economics, Feng Chia University, Taiwan, with a dual master's degree.
Tino leads the team to provide guidance to companies on writing sustainability reporting and strategy planning and combine resources such as I-D International Public Relations Services and other CSR solution units to provide companies with a full range of CSR services for overall strategy and execution. Every year, companies that receive CSR report guidance receive excellent awards and opportunities for annual CSR performance reviews, helping companies implement CSR in all operating departments and enhancing the sustainable value of Taiwanese companies.
He is also the person in charge of the CSRone platform.
Executive Vice President/
Head of APAC Business Strategy & Development
Richard Chen
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Master of Management and Organizational Innovation, Queen Mary University of London
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Certificate in Business Sustainability Management, University of Cambridge
Richard worked in marketing and financial industries during his time in the UK, gaining interdisciplinary experience.With over 10 years of experience in sustainable strategy planning, Richard’s clients range from foreign firms to local enterprises across sectors including technology, finance, energy, healthcare, and retail.
Richard has substantial practical experience in sustainable strategy planning, international sustainable trends, sustainability reporting, and providing comprehensive sustainability services for corporate strategy and execution.
Richard is frequently invited to speak at international sustainability forums, major universities in Taiwan, and sustainability management training courses. Currently, Richard serves as the Executive Vice President of Business Development at VEDA Group and Asia-Pacific Business Strategies.
Vice President
Paul Lin
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Graduated from National Sun Yat-sen University's Institute of Mainland China Studies
With more than 25 years of rich public relations experience, he is a member of the Public Relations Association of America (PRSA), the International Business Communication Association (IABC), and the International Public Relations Association of Taiwan (TIPRA). He is good at corporate public relations strategy, brand public relations strategy, CSR corporate social responsibility communication strategy, public affairs communication management, issue management, and crisis management. He has served as a public relations consultant for many world-renowned companies and non-profit organizations. He also served as a public relations lecturer at the Extension Education Center of Dayeh University and Shih Chien University, and the CEO of the Taipei Cultural Exploration Association. He also assisted in the promotion of the Water Flower Garden Organic Farmers Market and community-supported agriculture.
Senior Director
Peter Teng
Graduated from the Institute of Sociology of Soochow University, he has been engaged in public relations consulting services for more than 23 years and has extensive experience in high-tech industry communication strategies, crisis management, media communication and issue management.
We provide marketing and public relations consulting and advisory services on corporate brands and products/services to clients in the information and communications technology, real estate, self-driving car, public sector and start-up companies.
In addition, it took on the task of digital transformation of Veda International, established project management and media disclosure analysis systems, and took the lead in the industry to assist companies in implementing mobile office. In 2015, it upgraded the project management system to the MPR public relations operation system, and introduced Microsoft 365 cloud services in 2018, allowing all operations of the company's colleagues to be completed in the cloud.
Senior Director
Madeline Su
Madeline Su has more than 27 years of rich experience in public relations and marketing, covering catering, tourism, sports, as well as technology industries such as financial technology, e-commerce, semiconductors, and cybersecurity.
He has assisted many international brands and organizations such as Adobe, Apple, Arm, Coca Cola, Fintech Innovation Park, Green Dining Guide, Guam Tourism Bureau, HP, MSN and Trend Micro in public relations strategy planning, news topic development and media communication, crisis management, CSR event planning, social marketing and large-scale event design and execution in Taiwan.
