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TrendMicro Magic Bus Press Conference



VEDA planned the "Magic VR Bus Launch Press Conference" for Trend Micro, promoting VR applications and bridging the digital educational gap between urban and rural areas, heralding a revolutionary change in learning methods. The Trend Micro team, dedicated to virtual reality (VR) technology research, collaborated with the Taiwan Culture and Education Foundation and the ShanGeng 365 Charity Platform. They invited the renowned astronomer Professor Sun Wei-Hsin to guide the creation of the Magic VR Bus, which carries vast cosmic knowledge. This bus will tour the central and southern counties of Yunlin, Changhua, Nantou, Chiayi, and Tainan, benefiting over 10,000 rural students from 111 schools.


This charitable activity combines VR technology, rural learning, and volunteer teams to address various issues. In media communications, VEDA not only focuses on technology and industry but also invites stakeholders from charity and education sectors, presenting a positive brand image of Trend Micro's commitment to rural education. The event brought the Magic VR Bus into campuses, allowing media and students to experience a 4.5 billion-kilometer journey through the vast universe firsthand, helping the media understand the transformation in digital education and the efforts of Trend Micro and its partners.


The Magic Bus integrates VR technology with education, offering an astonishing experiential journey.


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The Veda Group (Veda), deeply rooted in Taiwan for the past decades, is recognized for its knowledge services and communication consultation businesses in Asia-Pacific. Veda’s subsidiaries include Veda International Corp., Veda KM Corp., CSRone, and Gita.Art with services covering sustainability consultation and communication, brand strategy, public relations, digital marketing, conferences and events, etc.  In hopes to setting a new benchmark for Taiwan’s knowledge service industry, sincerity and loyalty to people and affairs, keeping up with the times and continuous innovation are Veda’s self-expectations and commitments. Since establishment in 1993, Veda hopes to inherit and pass on the wisdom of ancient cultures. Derived from I Ching, the Chinese name represents the nourishing of virtue and knowledge while the English name “Veda” signifies pure wisdom in Vedic Sanskrit. These features have been demonstrating our unchanging intentions over the years despite the changing times.

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