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on/off-line Integration: Nationwide Support for Team Taiwan

VEDA International serves as the annual service team for the Chinese Taipei Olympic Committee. In preparation for the upcoming Asian Games, they organized both online and physical events to support Team Taiwan. The physical event featured Asian Games triathlete Zhang Tuanjun leading a night run in Taipei's Xinyi District, creating a TPE route with fans under the enchanting night sky, actively cheering for Team Taiwan.

In addition to the physical run, which aimed to promote national participation in sports, fans could also create a TPE route using GPS devices for running or cycling. By commenting on the event post and using the hashtag #SupportTaiwanAtTheAsianGames for a chance to win prizes, the campaign achieved a seamless integration of virtual and physical elements, successfully drawing attention to the Chinese Taipei Olympic Committee's fan page.


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