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Honda New Vehicle Launch Event

  • CSRone 永續智庫
  • May 1, 2014
  • 1 min read


With a nearly 58% increase in sales performance compared to the same period last year, Honda continues to introduce various models to consistently bring stylish, exceptional value, and limited-edition quality vehicles to the public. After selling out the limited edition CIVIC S, Honda has further expanded its offerings by launching the S series special editions of the CR-V and FIT.



In terms of event planning, besides the announcement of the S-Series limited editions, the timing coincides with the eve of the Taipei Auto Show. Special efforts were made to communicate the upcoming appearance of ASIMO at Honda's year-end auto show, serving as a prelude to warm up for the event and enhance the diversity of the topics discussed.


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